The Vodacom United Rugby Championship is using its collective voice to support Breast Cancer Awareness Month this October.
Breast Cancer Awareness Month is an annual international campaign that raises awareness of breast cancer, encourages early detection and promotes support for people affected by the disease.
Throughout October, the Vodacom URC will be painting our channels pink and encouraging our clubs to do the same, recognising those living with breast cancer, celebrating survivors, remembering those we have lost, and encouraging women and men to be “breast aware”.
Consequently, Loftus Versfeld will turn pink on Saturday when the Vodacom Bulls host the 10bet Lions, with the VURC derby doubling as a platform for I Love Boobies, the South African non-profit working since 2016 to tackle the under-diagnosis of breast cancer.
The initiative’s messaging will feature throughout the build-up and across the big screen and LED boards, with SuperSport carrying the message to viewers at home, while fans can donate directly via QR codes and SnapScan links placed around the stadium and at the D Field fan zone. Beyond the fundraising, the day carries a deeply personal touch, with breast cancer survivors hosted in a dedicated pamper zone, underlining the Vodacom Bulls’ commitment to using the platform of rugby to drive awareness around early detection, a factor that saves lives.
LET’S TACKLE CANCER WITH AWARENESS
Early detection matters.
We are reaching out to our rugby community to encourage people to know what is normal for them, to recognise any unusual changes and to seek medical advice if they notice something that doesn’t feel right.
Know your normal. Check for changes. Don’t ignore something that doesn’t feel right.
TACKLE CANCER WITH AWARENESS.
DON’T WAIT FOR THE WHISTLE. GET CHECKED.
SPOT IT. CHECK IT. ACT ON IT.
A SMALL GESTURE. A COLLECTIVE VOICE.
Pink ribbons and pink logos might seem like small gestures, but collectively they can help start conversations and encourage people to take action.
We are rallying our Vodacom URC rugby family to SHOUT about Breast Cancer Awareness.
Across our October matches, you will see match officials wearing pink armbands, our on-field branding painted pink, and a range of pink touches across our digital channels showing the Vodacom URC’s support.
OUR REASON TO SHOUT EVEN LOUDER
This campaign has an especially personal meaning for the Vodacom URC and our rugby community this year as we stand alongside our very own Aimee Barrett-Theron, who is on a recovery journey following breast cancer.
Aimee is using her own experience and her voice to encourage others to be breast aware, to recognise changes and to seek medical advice when something doesn’t feel right.
We want to show Aimee our support and encouragement on her journey, while helping her message reach as many people as possible.
Aimee is strong. Aimee is brave. Aimee is hugely respected across our rugby community, and we are incredibly proud of her for using her voice to encourage others to be breast aware.
Sixteen clubs. Five territories. One collective voice.
Let’s SHOUT about breast cancer awareness.
