Cookie Consent by Skip to main content

The BBCo is proud to announce Jacaranda FM, one of Mzansi’s favourite music radio stations, as the official media partner to the 2023 SA Rugby Women’s Premier Division champions, the Bulls Daisies.

Edgar Rathbone, Chief Executive of the Blue Bulls Company (BBCo) touts the partnership as a key milestone in taking women’s rugby to another level in the elite ranks.

“We have been intentional and aggressive in our approach to ensure that we equip the Daisies with as much professional standard support as we know any high-performance team requires. This includes commercial partnerships that will help us take the work they do and advance it even further.”

Jacaranda FM’s sports sponsorship focuses on aiding these elite women with the media support necessary for the Bulls Daisies to thrive in the up-and-coming field of women’s rugby. The station well known for its music and purpose-driven work has been a media partner to the Vodacom Bulls for over two decades.

Deirdre King, Managing Director of Jacaranda FM says the partnership is more than just about sport sponsorship. “We have a massive footprint in Gauteng where rugby, like music is part of our culture and meant to be shared and enjoyed by everyone. To support this elite rugby team where women are gaining momentum and victories, aligns perfectly with our focus on purpose and enabling success.”

“The synergy is natural and we are so proud to be supporting these triumphant teams that have become part of our entertainment ecosystem,” remarks King.

Rathbone commended Jacaranda’s commitment to sport development and their unwavering support for Rugby in the province. “We have enjoyed Jacaranda’s continued support for more than 20 years and it is refreshing to know that they remain a committed organisation that is intentional about being community facing,”

“The more people who watch the beautiful game of rugby, the more the game evolves, the more the players evolve, and this partnership with Jacaranda FM will ensure that we get that support for this winning team,” Rathbone concludes.

“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair” – Nelson Mandela

“It’s hard to say it better than Madiba, but music works in much the same way as sport – bringing people from all walks of life together. It can be seen in a rugby stadium or a music concert, and we hope that this partnership with powerful women will be seen and heard as they forge a new path for women in rugby,” King concluded.

Jacaranda FM wants to bridge the awareness of the sponsorship gap, encourage listers and institutions to get behind the team and elevate their impact on the world of women’s sports.

Leave a Reply