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The Vodacom Bulls are happy to announce a new partnership with South Africa’s leading crypto app, Luno, in a three-year sponsorship deal. In a first for the sport, the partnership includes crypto performance incentives for the team.

As the first team sponsorship by a crypto company in South Africa, the Vodacom Bulls are being backed by a homegrown South African company, with Luno’s logo taking pride of place at the top of the positional numbers on the back of the players’ rugby jerseys.

Vodacom Bulls CEO, Edgar Rathbone says the Luno partnership aligns with the team’s ambition to be the leading digital-savvy brand in South African rugby.

“Luno has an intrinsic understanding of what it means to have a competitive edge. As a trusted brand in the crypto financial industry, we are thrilled that Luno has decided to partner with the Vodacom Bulls. We are a sporting brand that is continuously exploring smart ways to evolve and innovate to modernise rugby. Partnerships with global brands are exciting as they also acknowledge the loyalty of our devoted support base.”

“The Vodacom Bulls’ is an ambitious brand and we value Luno wanting to walk this journey with us and we know that with their support, we will achieve our vision of being the best sporting brand in the country” concludes Rathbone.

Luno was founded in 2013 by two South Africans. Today the company has more than 1 000 employees and operates in over 40 countries.

Christo de Wit, Luno’s country manager for South Africa, said: “Luno is focused on empowering people by building a new financial system which is more suited to the digital age. Like rugby, crypto can be unpredictable and volatile at times, but it is important to zoom out, stick to your game plan and think long term.”

There are an estimated 300 million people using crypto worldwide as of March 2022 – a figure that is expected to grow as global markets gain better access to the crypto ecosystem. South Africa is one of Luno’s strongest and most active markets.

“Our vision is to put the power of crypto in everyone’s hands by making it safe and easy to buy, store and learn about crypto. Customers can buy crypto for as little as R10. We encourage people to start small using a credible platform and learn about crypto on our free learning portal,” says de Wit.


Luno is a leading global cryptocurrency investment app on a mission to put the power of crypto in everyone’s hands. Since its founding in 2013, Luno has become a leader in responsible crypto education and investment, introducing over 10 million people to crypto in more than 40 countries across the US, Europe, Africa, Asia and Australia.

Luno is part of the Digital Currency Group, the world’s largest blockchain investor, with over US$40bn in crypto under management. Luno offers products and services that make it safe and easy to buy, store and learn about cryptocurrencies like Bitcoin and Ethereum. Visit for more.

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